Bluette makes laundry look whiter by adding a little blue, which makes white and light colors appear brighter. This happens because of a visual effect called irradiation. Use Bluette for brighter whites. It is safe and gentle enough for delicate fabrics. Add Bluette to the detergent at the start of the wash, not during the last rinse.

Laundry Bluing for Whiter Whites. Try Bluette Laundry Bluing to make your whites whiter and colors brighter! How? A little blue in the wash helps white and light-colored clothes look cleaner and brighter.

Bluette Laundry Bluing is gentle and safe for delicate fabrics, synthetic materials, sheets, and more. It won’t harm fibers like bleach can.

Generations have trusted Bluette Laundry Bluing as a high-quality laundry bluing and detergent.

Key Features

For whiter whites.
Laundry pretreat
Laundry Whitener 32 Oz.
Formulation Type Concentrated
Target Use - Fabric whitening, color brightening
Gentle enough even for delicate fabrics.
Trace of blue enhances white and light-colored articles.
Safety - Non‑flammable, non‑acidic
Bluette is manufactured and distributed in the United States.

Bluette Concentrated Liquid Laundry Bluing – Fabric Whitener & Color Brightener for Whites and Delicates, 32 oz

Bluette Concentrated Liquid Laundry Bluing – Fabric Whitener & Color Brightener for Whites and Delicates, 32 oz